Building a golf experience that embodied Stanbic's promise of Growth.
Role:
Creative Lead | Art Direction | Campaign Design
Deliverables
Campaign Identity, Event Branding, Digital Assets, Motion, Print, Environmental Graphics
Creative Direction
The Challenge
Stanbic's flagship Growth Open needed more than event branding.
It required a premium experience that connected golf, networking and business growth while remaining true to the bank's new Growth positioning.
The challenge was creating a visual system that could live consistently across physical environments, digital platforms and event collateral while elevating Stanbic's premium perception.
Insight
Golf isn't just a sport for this audience, t's where relationships become partnerships. Every swing represents progress, every conversation creates opportunity. Growth happens between the shots.
Creative Strategy
Every visual decision reinforced progress:
• Premium minimal layouts
• Organic growth-inspired graphics
• Consistent use of Stanbic blue
The entire system reflected the idea that growth is intentional.
