Elevating a Corporate Golf
Role:
Brand Strategy • Creative Direction • Event Experience Design • Campaign Execution
Deliverables
Brand Positioning, Event Identity, Digital Assets, Print Collateral, Course Branding, Event Communications
The Challenge
Stanbic Bank sought to position the Growth Open as more than a golf tournament. The objective was to create a premium experience that resonated with affluent clients while reinforcing Stanbic's role as a trusted partner in their growth journey.
Rather than focusing solely on golf, the experience was anchored on our brand's campaign theme "Kenyan Growth" — celebrating ambition, progress, relationships, and long-term wealth creation.
The Big Idea
Kenyan Growth, One Swing at a Time
Typography
Benton Sans - Brand Standard type
Colour System
Stature Blue - Brand Darker shade
Bringing the Brand to Life
Communications
Before guests arrived, the experience started digitally.
