Graphic Design Pricing
Key Factors That Influence Project Pricing
These are starting prices. Every project is unique. Get a free, personalized quote by telling me about your project!
- Research & Strategy: A basic logo for a new blogger requires less market research than a complete rebrand for an established company.
- Complexity & Concepts: The number of initial concepts and the intricacy of the design directly impact the time invested.
- Deliverables: A single logo file has a different value than a full brand kit with guidelines, social media assets, and stationery.
- Number of Items & Pages: A single flyer is priced differently from a multi-page brochure or a series of social media posts.
- Complexity of Layout: A simple text-based design is less intensive than a complex, illustration-heavy layout.
- Urgency: Projects requiring a 24-48 hour turnaround may incur a rush fee to prioritize your work.
- Number of Pages & Layouts: A 5-page website is standard, but each additional unique page template (like a portfolio or online store) adds to the scope.
- Functionality & Features: Basic contact forms are included; e-commerce, membership logins, booking systems, and custom animations are advanced features that affect the price.
- Content Management: The level of control you need to update the site yourself (e.g., a simple CMS vs. a fully custom admin panel) influences development time.
Logo Pricing
Basic
Ideal for new small start-ups. Essential features to kickstart sales and marketing. Perfect for small teams.
Start Now- 2-3 initial concepts
- 2 rounds of revisions
- Final logo in standard formats (JPG, PNG).
Standard
Ideal for small - medium sized start-ups. Essential features to kickstart sales and marketing, with a brand direction, Perfect for medium teams.
Start Now- 3-4 initial logo concepts
- Color palette & typography guide
- 3-4 rounds of revisions
- Final files in print & web formats (AI, EPS, PNG, JPG, PDF)
- Business card design (1 side)
Premium
Advanced solution for enterprises. Cutting-edge features and top-tier support for maximum performance.
Start Now- Comprehensive logo design with variations (horizontal, vertical, icon)
- Complete brand guide (colors, fonts, logo usage)
- Unlimited revisions
- Stationery set (Business Card, Letterhead, Email Signature)
- 1-2 social media banner designs
- All source files
Marketing & Print
These items can be standalone or added to any package.
| Service | Description | Estimated Price Range (KES) |
| Flyer/Leaflet (Single-sided) | Design for events, promotions, or announcements. | KSh 1,500 - 4,000 |
| Flyer/Leaflet (Double-sided) | More space for information and visuals. | KSh 2,500 - 6,000 |
| A5/A4 Brochure (Unfolded) | Single-page design for menus, price lists, etc. | KSh 3,000 - 8,000 |
| Tri-Fold Brochure | Classic, multi-panel brochure layout. | KSh 5,000 - 12,000 |
| Social Media Post (Single) | Custom graphic for Instagram, Facebook, Twitter, etc. | KSh 800 - 2,500 |
| Social Media Kit (Package of 5-10) | Cohesive set of posts for a campaign. | KSh 3,500 - 15,000 |
| X-Banner / Roll-Up Banner | Design for exhibitions and events. | KSh 2,500 - 6,000 |
Website Design & Development
Basic
Small businesses, freelancers, or individuals needing a simple online presence.
Start NowPages: 3-5 pages (Home, About, Services, Contact)
Platform: Template-based (e.g., WordPress, Wix)
Design: Customization of a pre-made template
Features: Basic contact form, social media links
Responsive Design: Mobile-friendly
Delivery: Design & development only (client may handle hosting/content)
Standard
Kes 45,000 - 120,000
Growing businesses that need a professional, content-manageable site with room to grow.
Start NowPages: 5-7 pages (e.g., Home, About, Services, Gallery, Blog, Contact)
Platform: CMS like WordPress for easy client updates
Design: Custom design from scratch or heavy customization
Features: Contact form, basic SEO setup, image gallery, blog integration
Responsive Design: Optimized for all devices
Training: Basic CMS training session
Premium
Advanced solution for enterprises. Cutting-edge features and top-tier support for maximum performance.
Start NowPages: 7+ pages with complex layouts
Platform: Custom WordPress or other advanced CMS
Design: Fully custom, user-centric design
Features: E-commerce functionality (product listings, cart, payment integration), advanced contact forms, membership areas, portfolio layouts, premium plugins
Full Suite: Comprehensive SEO, speed optimization, security hardening
Support: Often includes 1-3 months of post-launch support & maintenance
Digital & Web Graphics
Website Banner/Hero Image
Key visual for the top of a website.
KSh 2,000 - 7,000
Email Newsletter Template
Custom-designed HTML template or image-based layout.
KSh 4,000 - 10,000
Web Ad Banners (Set of 3)
Standard sizes (e.g., 300x250, 728x90, 160x600).
KSh 5,000 - 12,000