Get the Most Out of Your Brand Design
Your logo isn’t just a pretty mark — it’s the face of your business. But before you jump into a design project, there are key questions every founder should ask to ensure the outcome truly reflects your vision, values, and goals.
Whether you’re starting your first business or refreshing your brand, this Brand Starter Kit will help you speak your designer’s language, save time, and avoid costly revisions.
Why Asking the Right Questions Matters
A great design starts with clarity.
Asking smart questions helps you:
- Get designs that truly represent your business.
- Align creative direction with your target audience.
- Understand what’s included (and not included) in your designer’s offer.
- Build a long-term, trusted partnership with your creative team.
What You’ll Learn in This Guide
In this article, we’ll cover:
- The 10 must-ask questions before starting a brand or logo design project.
- How to prepare a clear design brief that saves time.
- What files, formats, and rights you should receive after project completion.
- Common red flags to avoid when hiring a designer.
- How to make sure your brand visuals work across digital and print platforms.
Sample Questions You’ll Want to Ask
Here’s a glimpse of what’s inside:
- What’s your design process and timeline?
- Will I own the final logo and design files?
- How many design concepts and revisions are included?
- Can you adapt the brand for social media, packaging, and web use?
- What color palette and typography best reflect my audience?
These questions set the foundation for a smooth, transparent creative journey.
Bonus: Your Free Brand Starter Checklist
At the end of the post, you’ll get a free downloadable checklist — a one-page summary of the key steps and questions to ask before hiring a designer. Perfect for entrepreneurs, marketers, and startups ready to launch confidently.
Starting a new brand or rebranding your business?
Use our Brand Starter Kit to get clear on your design goals — or contact us to work with a professional designer who brings your vision to life with strategy, not guesswork.